Terms of Use

Creating a RUWAJ account, activating the FREE plan, paying for any subscription, connecting a Meta Ads account, installing the RUWAJ Pixel, or otherwise using the Platform constitutes acceptance of these Terms and of our Privacy Policy. You must be authorised to bind the entity on whose behalf you accept (your company, agency, or sole trader).

RUWAJ is an AI-powered growth operating system for e-commerce brands running Meta advertising. The Platform analyses your campaigns, audiences, creatives, orders, COD behaviour, and competitor signals, and recommends or executes optimisations on your behalf according to the autonomy level you select.

The Platform is software-as-a-service. RUWAJ does not guarantee a specific ROAS, profit, sales volume, or any other commercial outcome. Performance depends on your product, pricing, fulfilment, market conditions, and Meta platform policies, none of which RUWAJ controls.

You access RUWAJ through a JWT-based authentication. You are responsible for keeping your login credentials and access tokens confidential. Sharing credentials, embedding tokens in client-side code, or storing them in public repositories is a breach of these Terms.

One merchant account per legal entity, unless you are on the AGENCY plan, in which case you may manage multiple sub-merchants under a single agency identity. You are responsible for the activity of every sub-account you administer.

If we detect token compromise, suspicious access, or repeated authentication failures, we may rotate your tokens or temporarily suspend access while we investigate. We will notify you when this happens.

All RUWAJ prices are listed in US dollars (USD). The current Growth OS plans are FREE, LAUNCH ($199/month), GROWTH ($499/month), and ENTERPRISE ($999/month). The optional RUWAJ SHIELD add-on plans are STARTER ($49/month), PRO ($99/month), and AGENCY ($249/month). All plans are also available on quarterly and annual cycles at the published discounts. Founding prices are locked for twelve months from the date you subscribe.

Payments are processed by Mastercard Payment Gateway Services (MPGS). RUWAJ does not store full card numbers; only the last four digits, expiry, and a tokenised reference for recurring charges.

If a recurring charge fails, you have a 7-day grace period to update your payment method. During grace, paid features remain active. If payment is still not received after 7 days, your account downgrades to the FREE plan; data is preserved.

The FREE plan is perpetual at $0 and does not require a card. There is no automatic free trial of paid plans — you start free and upgrade only when you choose to.

To use RUWAJ for active optimisation you must grant access to your Meta Ads account through Meta's standard OAuth flow. The scopes you grant determine what RUWAJ can read (campaigns, ad sets, ads, audiences, performance metrics) and write (budget changes, status changes, audience adjustments). You may revoke these scopes at any time from Meta Business Settings; RUWAJ will detect the revocation within 24 hours and pause autonomous actions.

You remain responsible for your Meta account's compliance with Meta's Advertising Policies, Community Standards, and Terms of Service. RUWAJ does not bypass, weaken, or attempt to circumvent any Meta policy or technical control. We operate entirely within Meta's published APIs and within the rate limits and policies Meta enforces.

RUWAJ does not guarantee that Meta will approve any specific ad, campaign, or audience that we recommend or launch on your behalf. Approval is at Meta's sole discretion.

To operate the Platform we collect and process the following categories of merchant data:

• Meta Ads account data — campaigns, ad sets, ads, audiences, performance metrics, ad creatives, billing details.
• Commerce data via Shopify and Salla — product catalog, prices, inventory, order data, COD outcomes, returns.
• WhatsApp attribution events — message timestamps, click-to-WhatsApp ad references, conversion outcomes. We do not read the contents of your WhatsApp conversations.
• RUWAJ Pixel first-party events — page views, add-to-cart, purchase, custom events that you choose to send.
• Account telemetry — login timestamps, IP addresses (for security only), token usage, API access logs.

Merchant data is used solely to operate, secure, and improve the Platform for you. We do not sell merchant data to third parties. We do not use one merchant's data to train models that we then sell or share with another merchant — the Platform's vertical and market intelligence is built from publicly available sources, our own published benchmarks, and aggregated anonymised signals.

Your Growth Passport — your compounding merchant memory — belongs to you. You can export it at any time and share it with partners, agencies, or payment processors at your discretion. If you cancel your subscription, your data is retained for 90 days to support reactivation, after which it is permanently deleted unless legal retention obligations apply (e.g., tax records for payments).

Full details on collection, processing, transfers, retention, and your rights are in our Privacy Policy at /privacy.html, which is incorporated into these Terms by reference.

RUWAJ SHIELD is an optional add-on product designed to make your winning ads significantly harder for competitors to find, copy, and replicate. SHIELD operates entirely within Meta's published advertising policies and Terms of Service. Every technique SHIELD uses (creative variation, budget fragmentation, audience structure, scan-and-alert) is publicly available functionality within Meta's platform.

SHIELD can operate in SIMULATION mode (recommendations only, no changes to your live campaigns) or LIVE mode (actively executing protection actions on your Meta account). The default is SIMULATION; you must explicitly enable LIVE mode. Every LIVE action is logged in your stealth audit log and is reversible.

You agree not to use the Platform to:

• connect Meta accounts you are not legally authorised to operate;
• run advertising that violates Meta's policies, applicable consumer-protection law, or the laws of any jurisdiction you target;
• share your account credentials, access tokens, JWTs, or API keys with anyone other than authorised employees of your entity;
• reverse-engineer, scrape, or attempt to extract the Platform's proprietary models, prompts, or decision logic;
• use the Platform to operate a competitive AI advertising service or to resell access as a white-labelled offering, unless you are on the AGENCY plan and operating within its published seat and account limits;
• upload malicious content, attempt to inject prompts into our agents, or otherwise interfere with the integrity, security, or availability of the Platform.

If you are on the AGENCY plan, you are jointly responsible with each sub-merchant for that sub-merchant's compliance with these Terms.

RUWAJ — including the optimizer engine, copywriter models, SHIELD logic, dashboards, brand, and all proprietary code — is owned by RUWAJ and is licensed to you under these Terms for the duration of your subscription. You may not copy, distribute, modify, or create derivative works of the Platform itself.

Your data is yours. Your product catalog, campaign data, ad performance, COD outcomes, audience insights, and Growth Passport remain your property at all times.

Creative outputs RUWAJ generates for you (images, videos, copy, voiceovers) — when produced using your products, brand, and prompts — are owned by you on creation. You may use them anywhere, including on platforms other than Meta. RUWAJ may also use anonymised aggregated patterns from creative outputs to improve future generations, but never the raw creative itself for other merchants.

Your Growth Passport is portable. You can export it, share it, and use it as a credential with third parties (payment processors, agencies, partners) at any time, even after you cancel.

The Platform is provided "as is" and "as available." To the maximum extent permitted by law, RUWAJ is not liable for: changes to Meta's platform, APIs, or policies that affect what we can do for you; ad account restrictions, suspensions, or bans imposed by Meta; COD return rates, fulfilment failures, shipping carriers, or any aspect of order delivery; market conditions, currency fluctuations, regulatory changes, or geopolitical events; outages of third-party services we integrate with (Meta, Shopify, Salla, WhatsApp Business Cloud, MPGS).

You may cancel any paid subscription at any time from your merchant dashboard. Your active period continues to the end of the billing cycle you have already paid for. There is no refund for partial months other than under the 14-day deliverable guarantee described in section 4.

On cancellation: your data export window opens for 30 days, during which you can download your Growth Passport, decision logs, audit ledgers, creative archives, and all other merchant data. After 30 days from cancellation, data is retained for an additional 60 days in cold storage in case you reactivate. After a total of 90 days from cancellation, all merchant data is permanently deleted except records we must retain for legal or tax reasons.

RUWAJ may suspend or terminate your account, with notice, for material breach of these Terms, repeated payment failure beyond the grace period, abuse of the Platform, or any activity that risks our regulatory standing with Meta or with payment networks. In cases of serious abuse or fraud we may suspend without prior notice.

These Terms are governed by the laws of the Hashemite Kingdom of Jordan, where RUWAJ is established. Any dispute arising from or related to these Terms or the Platform will be submitted to the exclusive jurisdiction of the competent courts in Amman, Jordan, except where applicable consumer-protection law in your country of residence grants you a non-waivable right to a different forum.

We may update these Terms from time to time. For material changes — changes that meaningfully affect your rights, obligations, or our handling of your data — we will notify you at least 30 days before the change takes effect, via email and through an in-app notice in the merchant portal. Continued use of the Platform after the effective date constitutes acceptance of the updated Terms. If you do not accept the changes, you may cancel before the effective date and your existing data export window applies.

Questions about these Terms, requests to exercise data rights, or notices required under section 12 should be sent to: